Service Design Based on Data Analytics, 3 credits

This course is for professionals who want to understand the challenges and opportunities in the overlap between AI, data science, and Service Design.

The aim of the course is for the student to understand how data and algorithms can affect business strategy and service design. The course looks at the underlying digital technology that digital service innovation is dependent on. In particular, the relationship between service-dominant logic, algorithmic and data-driven services, and business strategy is analyzed from a number of cases and examples. The central concepts of the course (e.g. service-dominant logic, business and societal impact of data-driven services, and human-centered service design) are inspected from several perspectives, including ethics, business strategy, sustainability, and personal integrity.